Fractional CCO · AMMP Technologies · 2024–now
AMMP commercial engine
Running commercial for a climate SaaS that monitors solar and storage at 10,000+ sites in 35+ countries.
- New GTM focus on South Africa, the US and Brazil
- 15+ dormant partner accounts revived into live pipeline
- Simple tiered pricing with a €20k minimum contract
- HubSpot workflows rebuilt; LatAm sales manager onboarded
2× customers2,000+ qualified leads40% less sales admin
Product launch · AMMP Technologies · 2026
Ray launch
Launched Ray, AMMP's AI coworker for energy teams, end to end: the film, the collateral, the messaging and a rebuilt homepage.
- Concept and script for a live-action and animated launch film
- Launch collateral: product one-pagers, sales deck and campaign assets built around Ray
- Homepage rebranded and sales messaging rebuilt around two products
- Portuguese and Spanish versions of the film and materials for Latin America
1 launch film3 languages
Internal tool · AMMP
AMMP Billing Engine
A multi-tenant billing platform that turns solar and energy asset telemetry into finished invoices in Xero.
- Billing from live data. Per-asset production is pulled from the AMMP Data API, billable energy is computed per contract type (PPA, fixed lease, variable tariff, on/off-grid) with minimum-consumption floors.
- Invoice generation and Xero sync with VAT handling, and per-customer routing to the right Xero organisation.
- Customer and contract registry, revenue KPIs, and forecast-vs-actual variance with FX-normalised forecasting.
Monthly invoicing: 1 week → under 1 hour
Co-founder & COO · 2014–2021
Trine
A Gothenburg fintech that let ordinary investors fund solar in emerging markets.
- Partnerships with DFC, Sida and the African Guarantee Fund
- €200M+ dealflow; 100+ projects through due diligence
- Team grown to 30+ across three countries
- Series A raised
€100M+ invested12,000+ investors
Marketing site · AMMP
AMMP marketing site (ammp.io)
A production marketing and SEO site for a distributed-energy monitoring platform, prerendered to static HTML.
- Full product marketing: modules, pricing, 30+ integrations, security and trust, case studies.
- Interactive demo hub with a chaptered walkthrough video, embedded sample reports and a meeting booker.
- SEO engine: 18+ competitor comparison pages, blog, sitemap and 301 handling.
- Trilingual EN/ES/PT across every page, plus US and Brazil market landing pages.
Internal tool · AMMP
AMMP Proposal Studio
Turns a customer's site list into a branded, quotable pricing proposal in minutes.
- Live pricing engine with per-MWp module bundles, C&I vs utility-scale tiering and volume, multi-bundle and term discounts.
- Instant read-out: subscription and setup totals, discount waterfall, MWp-by-country split and pipeline scenarios.
- One-click Word proposal from the company template, plus a shareable public link.
Internal tool
Tender Radar
Continuously scans public procurement sources and pushes only the strongest matches into Slack.
- Six sources in one pipeline.
- Weighted relevance scoring across ~150 keywords in five languages.
- One scheduled daily run posts a Slack digest of new tenders.
- Ranked review dashboard with filters and mark-relevant/dismiss actions.
6 sources~150 keywords in 5 languages1 daily Slack digest
Internal tool
Social CRM
Turn LinkedIn engagement into pipeline automatically.
- Extract: syncs company page posts and pulls reactions and comments into a engagers list, on demand or on a schedule.
- Enrich: Apollo people-match by LinkedIn URL to recover email, title, company and location.
- Syncs every engager as a HubSpot contact.
Internal tool · AMMP
Personal Development Review Tool
One form captures self, manager and 360° peer reviews, and files them as formatted Excel records on SharePoint.
- Reviews organised by period (H1/H2 + year), so everything about one person lands together.
- Per-employee workbook plus a central master workbook.
- Branded Slack bot DMs employee, manager and submitter, with scheduled channel reminders.
Co-founder · 2021–2023
Climate ventures incl. Powerblocks
Three climate ventures co-founded and built between 2021 and 2023, one through Carbon13 (Cohort 4, picked from 3,000+ applicants).
- Powerblocks: use compute as reliable off-taker for clean energy
- Plenty, a sharing economy based app for neighborhoods
- Sanate, a mental health platform
€5M+ in signed co-funding MOUs
AUTHOR · 2024
Mind Your Money
A practical guide to sustainable investing: aligning your money with your values while building long-term wealth.
- How evaluate investments that match your values
- Practical frameworks for portfolio construction
- Actionable strategies grounded in real-world experience
Successful Kickstarter campaign
